A New Era of Grampians Tourism: Embracing the “Feels Like” Campaign
We are thrilled to share some exciting news from Grampians Wimmera Mallee Tourism (GWMT)! The region has officially unveiled its new destination brand, “Feels Like,” marking a refreshed regional identity that will guide marketing activity over the next few years.
This campaign grew organically from conversations within our local communities and it beautifully captures the authentic, emotional connection that distinguishes a stay in the Grampians.
Why This Campaign is Great News For Our Region
The “Feels Like” strategy is focused on boosting awareness in priority markets like Melbourne and Adelaide and we anticipate this state-supported initiative will drive new visitors to our beautiful region in 2026 and beyond.
Crucially, the redevelopment of the GWMT website has been guided by a strong focus on SEO and embracing AI technology—strategies we mirror here at the Nook to ensure our unique, resilient story reaches travelers looking for an escape.
This is a powerful, collective step forward for Grampians tourism, ensuring the region is easier than ever to discover and explore online. We are incredibly excited to be aligned with this modern, data-driven approach.
To read more about the new campaign and how it was developed, check out the article from The Weekly Advertiser:
We look forward to sharing more of what the Grampians “Feels Like”!
